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Tullgren's Masterpiece of Glazed Terra Cotta

3/28/2020

2 Comments

 
The buildings Herbert Tullgren designed significantly shape the experience of architectural ornament in Milwaukee.  While his father, Martin, employed concrete for ornament, Herbert primarily used architectural terra cotta.  Some of his most recognized works featured terra cotta and remain intact today.  His major landmark downtown was a two-story shop for George Watts (1925).  An addition he designed for the Hotel Shorecrest (1929) and a Modern/Art Deco apartment building known as the Hathaway (1930) added elegance to the lakefront skyline.  And his most valued building of artistic expression and playful craft was the Bertelson (1927) on the East Side.  

Tullgren was not shy about exploiting the advantages of terra cotta.  He designed with architectural terra cotta more than any other architect in Wisconsin.  In Milwaukee County he had over thirty buildings erected with the product, as well as significant structures in Madison, Waukesha, Manitowoc, and Duluth.  While many of this graceful works are extant, unfortunately several have been lost to the wrecking ball.  Hence, it is important to recognize Tullgren's buildings and his influence on the Milwaukee built-environment.  
Picture
Detail of the parapet on this Tullgren façade. Notice the broken-swan pediment, and where the missing urn would exist.
The business block likely built as an investment property for Mr. Tullgren is an essential building to give recognition.  The colors and fanciful ornament may captivate your attention as you walk by, but there is history here that may not be apparent unless you know about it.  
Picture
A "pottery building" that exhibits fancy ornament and exceptional craft from 1925.
Passing by this busy intersection on the westside, the grand arches and elaborate parapet will strike you.  Despite being tucked behind parked cars, a bus stop, and trees, the bright glazes and ornament continue to stand out.  

The structure was erected in 1925.  The American Terra Cotta and Ceramic Company of Crystal Lake, Illinois, manufactured the terra cotta.  Their work order for the project was 3589 (according to the Statler Gilfillen index).  Interestingly, the Milwaukee Sentinel stated on November 25, 1924, that bids were being taken for a five-story building in this location.  What happened to those mystery "stories?"  
Picture
Imaginative capitals with fantasy characters was a common motif for Tullgren's facade designs.
Ornamental motifs make Tullgren's terra-cotta buildings so captivating.  Common design elements by the architect, including floral medallions, urns, elaborate arches, and fantastic capitals such as the one depicted above appear on the façade.  Who would imagine a lion battling two fire-breathing dragons over a basket of flowers?  It cannot be said necessarily that it was Tullgren's imagination.  It could have been the playful mind of a terra-cotta craftsman.  Either way, it is here in Milwaukee and we can admire it on the street today.

While the motifs really make an adventure out of exploring Tullgren's facades, this building in particular stands out because of the range of glazes it features.  In fact, no other building in Wisconsin features as many glazes as this one does.  In total, there are 19 unique glazes on this facade.  They include semi-transparent golden amber and yellow-orange glazes, opaque and glossy black glazes, satin blues, pinks, purples, beiges, greens and copper, as well as a pulsichrome surface with buff and copper hues.  

The range of glazes on this building make its preservation even more important.  Overall, the building remains intact and occupied.  Like mentioned in a caption, the urns are missing from the parapets.  And the condition of the surfaces are good too.  There are some defects along the base units, including some chipping of the glaze and a crack.  Unfortunately, the entire base units along the north elevation have been painted.  This is really tragic and does not improve the building's appearance.  There could have been a more careful, isolated application of paint such as seen on the Strong Building in Beloit.  Thankfully, since these are vitrified glazed units, the paint can easily be removed with some scrubbing.  Otherwise, the rest of the façade has been really well preserved. ​ Below shows a detail of the base from 2014, which clearly shows surface damage and a crack.  Another detail shows the two glazes with interesting colors and textures.  
Picture
Superficial defects occurring along the base. On the right, a detail of two glazes on the building.
The variety of glazes represented on this façade makes the business block for Mr. Tullgren his glazed masterpiece.  However, whether you live on the west, north, east, or south side of Milwaukee, you can find one his terra-cotta gems gracing the street.  When libraries reopen, a full list of Tullgren's terra-cotta buildings are found in my book on Architectural Terra Cotta of Milwaukee County.  In the meantime, you can use the University of Minnesota Anderson Library, Northwest Architectural Archives as a resource for exploring Tullgren.  Click here to see the photographic collection, beginning with this building.  You will see other, stunning, historic photographs of his work taken for the American Terra Cotta & Ceramic Company.  Several of these structures, such as Royal Loop Hotel, Belmont Hotel, and the Bills Block, are no longer standing.   You can also use the Wisconsin Historical Society to look up specific property records.
2 Comments
Peter A Greenberg
10/16/2020 20:29:09

This is a beautiful building! So nice to see it sensibly (mostly) maintained.

Perhaps you could help me solve a related mystery. The Childs Restaurant chain built two seashore restaurants in the 1920s: in 1923 in Coney Island, Brooklyn, NY, and in 1928 in Atlantic City, NJ. Both share the graceful high arched windows as well as great terra cotta. Then starting in the early 1930s, about 10 smaller commercial ("taxpayer") buildings - similar in scale to this Tullgren building but not as elegant - began to appear in New York City, mostly in outlying areas. Some have identified these as "Childs Restaurant" locations because they share some motifs with one or both Boardwalk Childs - but there is no contemporary documentation. Others doubt not only that they are Childs, but also question whether their ornamentation is indeed terra cotta. Could it be "ceramic glazing"? How would we tell the difference? How would an expert tell the difference?

Some info: Coney: https://en.wikipedia.org/wiki/Childs_Restaurants_(Riegelmann_Boardwalk_location )
Atlantic City, NJ ( https://goo.gl/maps/WySV9ZMsTkLyVpqy5 )
Example "outlying": https://en.wikipedia.org/wiki/Childs_Restaurants#/media/File:Childs_Woodside_5937_Queens_Blvd_03.JPG

Reply
Ben Tyjeski
10/19/2020 09:25:53

Thank you Peter for bringing this to my attention. What a wonderful and exciting topic?! Considering the similarity to the building in Milwaukee, I have always wondered if more buildings like the famous Child's restaurant were constructed too.

As per your question about knowing the material itself... I suppose I'd have to examine each one by one. If something is glazed ceramics, it's probably either architectural faience or terra cotta. Those are pretty easy to identify. Especially with the polychrome facades. Usually polychrome ornament is only glazed terra cotta - unless it is painted wood or plaster.

If a terra cotta facade has been painted, it can be hard to tell if it is tc or not. Especially because precast stone / concrete ornamentation was pretty similar in the way it was cut and installed. Are all the sites you are thinking about listed in your first message? I can take a look at those a get back to you.

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